BRINGING AFRICA TO THE WORLD
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The Few, The Proud, The Exceptionally Made








Editorial Stories
Exploring the narratives, craft, and culture behind the designs
An African Style Revolution: Redefining Global Luxury
How a new wave of visionary designers are merging ancient heritage with ultra-modern silhouettes to capture the global stage.
Africa's Top Trends to Watch This Season
From hand-woven raffia accessories to vibrant structural outerwear, discover the styles dominating the streets of Lagos and Accra.

Behind the Lens with Saheed
An intimate conversation with the photographer capturing the raw soul and vibrant motion of contemporary African street culture.

Sustainably Woven: The Future of Eco-Fashion
Exploring organic cotton cultivation and clean production practices that support local farmers and protect the earth.

Ananse Whitepaper: Unleashing Creative Potential
Unlocking the commercial power of African creatives through digital commerce, cross-border logistics, and unified retail POS technology.
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Most Loved & Shopped Across Africa








The Ananse Creator Ecosystem
Physical creative hubs, masterclass training, and global selling infrastructure built for the next generation of African fashion houses.
Discover the Design Houses
Meet the visionary creators shaping the future of African fashion
Bleamafrica
My name is Janet Akingboye, Lead Creative Director and Founder of Bleam Africa. Bleam Africa is a ready-to-wear African fashion brand dedicated to helping Africans show up confidently and creatively. We design and produce ready-to-wear pieces made from African prints that are comfortable, well-fitted, and effortlessly elegant. At Bleam Africa, we thoughtfully blend Adire and other African prints into wearable designs that transition seamlessly from workdays and meetings to everyday moments. Our pieces are created to feel intentional, refined, and easy to wear. My inspiration is divine and deeply influenced by the beauty, culture, and everyday experiences around me.
Likem
Since 2020 Likém is a fashion brand based in Dakar, Senegal. It celebrates the versatility of women by offering elegant and innovative clothing. Likém creates high quality pieces for those who want to explore and express their versatility. The brand is committed to creating clothes that allow women to express themselves freely and with confidence, whether in their professional, social or personal life. Each piece in the Likém collection is an ode to the diversity of roles and identities of modern women. Inspired by contemporary trends, the brand also makes a point of supporting local artisans and using sustainable materials.
Morin.o
ABOUT THE BRAND: Sharing African beauty, craftsmanship and creativity with the world, Morin.O Designs creates handcrafted, luxury leather handbags and accessories for men and women. Inspired by artistic innovation and ethnic designs, collections spanning handbags, wallets, iPad covers and more, are crafted with the finest leathers from Nigeria, Italy and India by a group of artisans from various parts of the motherland. However, beauty at Morin.O Designs is more than skin deep; it’s the sustainable choice with responsible sourcing, fair trade practices and styles that transcend time.ABOUT THE DESIGNER: Morin Obaweya charted an unexpected course to the fashion industry. Always interested in science and the arts, her first career was that of an executive pharmacist before moving on to co-found an art décor and gifts company with her husband in 1992. Her first exhibition, held in 1994, was a nationally-lauded success. Obaweya went on to start Lifestrokes Gallery, furthering Nigerian and African arts and crafts and organizing exhibitions around the globe - from Cairo to Miami.In 2013, she launched her leather accessories brand, Morin.O Designs in her Lagos atelier. A feature in The Huffington Post gave her international recognition in 2015, and she opened her first store in Lagos two years later. Obaweya received further recognition as the 2018 Ace Awards (Bellafricana) Craftsperson of the Year and through two Fashions Finest Africa nominations that same year- Accessories Designer and Handbag Designer of the Year. She also opened her second store, debuting in one of the largest commercial cities in Nigeria, Kano.Obaweya presented Morin.O Designs at both the PROJECT and MAGIC trade shows in Las Vegas, USA - proudly supported by the Nigerian Export Promotion Council. She’s an alumna of the Vital Voices Entrepreneurs in Handcrafts Leadership and Business Development Program (2010) and an alumna of Creative Learning’s Aid to Artisans Market Readiness Program (2019) held at the NY Now Show.